Building Buyer Confidence Through Micro-Agreements

Sales momentum isn’t built with big yeses—it’s built with small ones.

These are micro-agreements. And they matter.

A yes to a short meeting. A yes to reviewing a proposal. A yes to sharing internal challenges.

Each agreement builds trust. Builds consistency. Builds confidence.

Why it works? Because humans like to stay consistent. One small yes makes the next one easier.

Use micro-agreements to reduce friction. Break the process into manageable steps.

Don’t jump straight to the contract. Lead them there—step by step.

Confidence is earned in increments. Respect the pace, and the close will come.