Creating Curiosity: The Science of Getting Prospects Hooked

Curiosity is a powerful sales lever. It makes people lean in. It opens doors. And it transforms cold leads into engaged listeners.

The trick isn’t to reveal everything. It’s to reveal just enough. Tease an outcome. Hint at a transformation. Ask a bold question that begs for an answer.

Instead of, “Let me tell you about our platform,” try, “What would it mean for your team if you cut admin time by 40% without changing your current tools?” Now they’re curious. Now they’re invested.

Curiosity thrives on gaps—gaps between what is and what could be. Great salespeople create these gaps through storytelling, contrasts, and insight.

Drop surprising facts. Tell a short client story with an unfinished ending. Make them ask, “How?”

But don’t confuse curiosity with gimmicks. It’s not about tricks. It’s about relevance. When your opening hooks into a real problem or a powerful goal, curiosity is natural.

And once someone is curious, they’re halfway to saying yes.