How Framing Problems Sells Solutions Faster

The way you define a problem shapes how urgently a buyer wants to solve it.

That’s the power of framing.

Instead of saying, “Our software improves workflow,” say, “Right now, your team is losing 12 hours a week to inefficiency.”

Make the problem feel costly, current, and close.

When buyers clearly see the pain, they seek the cure.

Don’t exaggerate—illuminate. Show the ripple effects. The emotional toll. The strategic risk.

Frame the problem in their language. Tie it to their goals.

Once the problem is real, the solution becomes obvious.

Good sellers offer answers. Great ones define the question so well, the answer sells itself.