How to Build Buyer Trust in the First 30 Seconds

Trust is built fast—or not at all.

In sales, the opening moments shape everything. Tone matters. Presence matters.

Start with clarity: who you are, what you do, and how you help.

Drop the jargon. Speak human. Be direct.

Show you’ve done your homework. Mention their world, not just your product.

Smile—yes, even on the phone. Energy transfers.

When buyers sense confidence, clarity, and connection, trust begins.

And once it’s there, everything else becomes easier.