How to Create Micro-Commitments That Lead to Big Sales

Big deals often start small.

Micro-commitments—like agreeing to a demo, replying to a question, or scheduling a follow-up—build momentum.

Each small yes reduces resistance to the next.

It’s psychology in motion: people are more likely to stay consistent with their previous actions.

So don’t go straight for the close.

Guide them through a series of low-stakes steps.

Build comfort. Build rhythm. Build buy-in.

Then, when the big ask comes—it’s just the natural next step.