Micro-Commitments: The Psychology of Small Yeses

Big decisions feel heavy. Small ones don’t. That’s why micro-commitments are powerful in sales.

When a buyer says yes to something small—joining a webinar, reviewing a proposal, giving feedback—they’re investing attention. And invested people move forward.

Each yes builds momentum. Each action deepens engagement.

Great salespeople map the path with purpose. “Can I send over a 3-minute video?” is a low-bar yes. “Want to meet for 15 minutes?” is another.

Micro-commitments also reduce pressure. The buyer doesn’t feel pushed. They feel in control.

These small yeses compound. They turn interest into involvement. And involvement leads to action.

Don’t just chase the big yes. Earn the little ones first.