Priming the Buyer’s Mind Before a Pitch

Priming is about preparing the mind for a specific type of information or emotion.

Before your pitch even begins, you can set the stage.

Start with a question that activates the right mindset. “What would saving 10 hours a week mean for your team?” Suddenly, they’re thinking in outcomes.

Use language that hints at value. “We work with growth-driven leaders…” frames the buyer as someone who seeks progress.

Share a success story. It primes the brain for positive expectancy.

Even your tone matters. Calm confidence primes for trust. Rushed energy primes for scepticism.

Sales isn’t just about what you say. It’s what you make them feel—before you even get to the details.

Prime the mind, and the message lands deeper.