Priming: What You Say First Shapes What Comes Next

In sales, first impressions don’t just shape perception—they shape interpretation. That’s the power of priming.

Priming means introducing a concept early that influences how everything after it is received.

If you say, “This solution is designed for speed,” everything they hear afterward is filtered through that lens. Suddenly, every feature sounds faster.

Priming creates mental context. It activates associations that make your message stickier and your benefits clearer.

Use it with purpose. Start with a strong, value-driven phrase. “We help high-pressure teams make faster decisions with less stress.” That sets the frame.

Now, when you talk features or timelines, those details feel more relevant—because you set the stage.

Priming isn’t a gimmick. It’s smart communication. Say the right thing first—and the rest lands stronger.