The Power of Framing in the Sales Process

How you frame your offer changes how it’s perceived.

Is it a cost—or an investment? A risk—or a step forward?

Framing gives buyers context. It turns features into benefits. Problems into opportunities.

Use contrast to enhance impact. “Compared to lost time, this solution pays for itself.”

Position your product as the bridge between where they are and where they want to be.

Same facts, different frame—better outcome.

Control the frame, and you guide the decision.