The Power of the Pause in Sales Conversations

In a world of noise, silence stands out.

A well-timed pause signals confidence. It gives weight to your words. It invites reflection.

Instead of rushing through objections or pricing, pause.

Let your message breathe.

Pauses also encourage the buyer to fill the space—with their thoughts, their questions, their yes.

It’s not about talking more. It’s about making what you say count.

Mastering the pause turns conversations into moments of clarity.

And clarity drives decisions.

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How Buyers Use Mental Shortcuts—and How to Work With Them

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Why Confidence Sells More Than Competence