The Psychological Effect of Colour in Sales Collateral

Colour doesn’t just decorate—it communicates.

Blue builds trust. Red creates urgency. Green signals growth.

When used with intent, colour can reinforce emotion and guide attention.

Your deck, website, and one-pager should align with the message you want buyers to feel.

Is your tone bold? Go vibrant. Is it reassuring? Stay calm and cool.

Colours speak before your words do.

Use them to tell the story before you open your mouth.