The Psychology of Pricing in Sales

Pricing is perception.

It’s not just what something costs—it’s what it’s worth.

A high price can signal quality. A low one can spark doubt.

Context shapes reaction. Position your price alongside value, not just features.

Use anchoring: show a higher-priced option first to make the real offer feel like a deal.

Break pricing into outcomes. “This saves you X hours per week”—not “this costs £499/month.”

Never apologize for your price. Own it with confidence.

Because the right buyer isn’t just buying a price—they’re buying a result.