The Role of Reciprocity in Buyer Motivation

When you give first, buyers feel compelled to give back.

That’s the psychology of reciprocity. It’s why value-first selling works.

Share insights. Offer a resource. Help solve a small problem.

Not to manipulate—but to initiate trust.

Buyers remember generosity. And they repay it with attention, openness, and loyalty.

Reciprocity isn’t a tactic—it’s a mindset.

Lead with service. Let value be the hook.

And watch the goodwill return as growth.