The Subtle Art of Suggestion in Sales Psychology

Suggestion is persuasion without pressure.

It’s guiding, not forcing. Nudging, not pushing.

Use phrases like “many of our clients find this useful” or “you might consider…”

This opens a path. It doesn’t shove them down it.

Suggestions tap into autonomy. Buyers feel in control—but influenced.

That balance is where trust grows.

Because in great sales, the buyer feels like it was their idea all along.