Use Commitment Bias to Build Buyer Momentum

Once someone commits to a small action, they’re more likely to follow through with bigger ones.

That’s commitment bias—and it’s a momentum builder in sales.

Start small. Ask for a low-friction yes. A short call. A product sample. A feedback request.

Each yes builds investment. And people like to stay consistent with what they’ve already agreed to.

Use this in your follow-up. “Since you liked the demo, let’s explore next steps.” That feels natural, not pushy.

Keep your requests logical. Connected. Aligned with their interests.

You’re not forcing a decision. You’re making it easy to keep saying yes.

Momentum wins more deals than pressure ever could.