Using Identity Framing in Sales Conversations

People don’t just buy products—they buy versions of themselves.

Identity framing connects your offer to how a buyer sees themselves—or wants to be seen.

For example: “Our clients are forward-thinking leaders who value efficiency.”

That’s not just a pitch—it’s an identity.

You’re saying, “People like you do things like this.”

It subtly invites the buyer to step into a story where they succeed, grow, or lead.

When your offer aligns with their self-image, resistance fades.

They’re not just buying. They’re becoming.