Why Micro-Commitments Lead to Macro Closes

Big decisions start with small yeses.

Getting a buyer to commit to a short call, download a case study, or attend a demo are micro-commitments that pave the way to the close.

Each one builds momentum. Each one affirms engagement.

When someone says yes once, they’re more likely to say yes again.

These micro-steps also reveal intent. You see who’s moving and who’s stalling.

Don’t overlook them. Design your sales process to include meaningful micro-commitments.

They’re the breadcrumbs that lead buyers all the way to the deal.