Why Some Prospects Ghost You (And How to Prevent It)

You had a great call. Promising signs. Then... silence.

Getting ghosted hurts—but it’s usually not personal. It’s psychological.

Often, buyers ghost because the risk feels higher than the reward. Something wasn’t resolved. A concern was left unspoken.

Or they simply got distracted. Priorities shifted. Your offer dropped from urgent to “someday.”

To prevent ghosting, stay close to relevance. Always link your follow-ups to their stated goals. Don’t just “check in”—remind them why this matters.

Timing matters too. Wait too long, and momentum dies. Move too fast, and it feels pushy. Match their rhythm.

Most importantly, make it easy to respond. A one-line email with a specific question often works better than a long pitch.

And if they do ghost? Follow up with empathy. “I know things get hectic—should we circle back later this quarter?”

Ghosting is silence, not rejection. Handle it right, and some ghosts come back to life.