Anchoring: A Price Psychology Tactic That Works

The first number in a conversation sticks. That’s anchoring—and it shapes how your price feels, not just what it is.

If you open with a premium package, your standard offer suddenly feels like a deal. If the first number they see is high, everything after feels reasonable.

Anchoring sets expectations. And expectations drive perception.

Use it ethically. Don’t throw out random high numbers. Frame real tiers, real value. Let the high anchor show what’s possible, then guide them to what’s practical.

You can anchor with timelines too. “Some clients implement in 60 days—but with your team, we can do 30.” The 60-day mark makes 30 feel fast.

Anchoring isn’t manipulation—it’s framing. You’re shaping the lens they look through.

Set the right anchor, and your offer feels like the smart choice.