Why 'Maybe' Is Worse Than 'No'

A “no” closes the loop. A “maybe” keeps it open—and drains time, energy, and momentum.

Salespeople fear rejection, so they accept maybes. But indecision isn’t neutral—it’s expensive.

Maybes happen when the value isn’t clear, the next step isn’t defined, or the buyer feels safe staying undecided.

To avoid them, get clear early. “What would need to happen for this to be a yes—or a no?” Set expectations. Define criteria.

And if you’re stuck in a maybe? Don’t chase. Clarify. Ask: “Has this dropped in priority, or is there something you’re still unsure about?”

A clean no frees you up. It gives closure. It can even lead to a yes later.

But a lingering maybe? That’s where pipeline dreams go to die.

Respect your time—and theirs. Make it easy to decide.