Creating Buy-In Before the Pitch

The best sales don’t start with a pitch. They start with buy-in—before the offer ever shows up.

Buy-in means the prospect sees the problem, feels the impact, and wants a solution. Without that, even the best pitch falls flat.

Ask smart questions. Help them reflect. “What’s costing you the most right now?” “What would fix this for good?”

Let them name the need. Let them feel the gap. Now your offer becomes the answer—not a random product.

Buy-in also means alignment. They trust you. They see you as credible. That happens when you listen more than you speak.

This pre-pitch work builds momentum. When the solution shows up, they’re already leaning in.

Don’t skip ahead. Earn the buy-in. Then pitch becomes a formality.