Why Timing Your Ask is Everything

Ask too soon, and you lose trust. Wait too long, and you lose momentum. Timing your ask is an art—and a science.

Great salespeople read cues. Verbal signals, body language, energy shifts. These tell you when a buyer is ready to decide.

The right ask feels natural. It doesn’t interrupt—it progresses. “Sounds like this solves the issue—shall we set up a start date?”

If the buyer is still exploring, don’t force it. Build value. Clarify fit. Let them feel ready.

Use trial closes to gauge timing. “Does this feel aligned with what you need?” If yes, that’s your opening.

And when you ask, ask confidently. No apology. No hesitation. Just clear forward motion.

Sales is timing. Not just what you say—but *when* you say it.

Nail the timing, and the answer is more often yes.