How Buyer Personas Influence Sales Psychology

Not all buyers think alike.

Understanding buyer personas gives you insight into their motivations, fears, and decision patterns.

A data-driven CFO needs logic and proof. A growth-focused CEO wants vision and outcomes.

Tailor your message to fit the mental model of the persona you’re addressing.

Use their language. Address their world.

Personas aren’t stereotypes—they’re frameworks for empathy.

And when you sell with empathy, you sell with impact.