When to Push and When to Pause in a Deal

Sales isn’t a sprint—it’s a rhythm.

Knowing when to lean in and when to hold back is the mark of a pro.

Push when momentum is strong, when urgency is real, and the buyer’s engaged.

Pause when resistance shows. When the buyer’s quiet, unsure, or overwhelmed.

Pausing doesn’t mean quitting—it means respecting the process.

Ask, don’t assume. “Would it help if we waited until after your review cycle?”

Your goal isn’t control—it’s alignment.

Push and pause with intention, and the deal moves naturally forward.