How the Brain Responds to Discounts vs. Added Value

Discounts trigger a quick hit of satisfaction—but added value sticks longer.

When you slash the price, you win attention. But when you enhance the offer, you build perceived worth.

The brain reads a discount as temporary. A bonus feels like a gain.

“Save 20%” is reactive. “Get a free upgrade” is proactive.

Both can work—but added value often carries more emotional weight.

Frame your offer based on long-term perception, not just short-term response.

And remember: people remember what they gained more than what they saved.