The Mental Cost of Complexity in Sales Proposals

Complexity kills deals.

The brain craves simplicity—especially when making high-stakes decisions.

A bloated proposal with too many options, features, or steps overwhelms.

It makes the buyer hesitate. Delay. Exit.

Instead, guide them. Highlight the key elements. Make the next step unmistakable.

Clarity wins. Focus wins.

Don’t just show what you offer. Show them the smoothest path to the outcome they want.

Less confusion. More conversion.