How the Order of Information Shapes Buyer Decisions

The first thing you say sets the tone. The last thing you say leaves the mark.

In sales, order matters.

Lead with a hook—something that captures interest and frames relevance.

Build the middle with proof, clarity, and value.

Close with a simple, memorable takeaway and a clear next step.

If you save the best for last, make sure they’re still listening.

If you want attention up front, don’t waste it.

Structure sells.

And in the right sequence, your words turn into momentum.