Priming the Buyer Mindset Before the Pitch

Before you pitch, set the stage.

Priming is about influencing how buyers interpret what’s coming.

Start with positive framing: success stories, shared goals, aligned values.

Highlight a common problem they’re likely facing—so they nod before you even present.

This prepares the brain to hear your message with openness and relevance.

It’s not about trickery. It’s about tuning the channel.

Prime their mindset, and your pitch hits deeper.