How to Sell Without Triggering Resistance

Sales resistance often starts when buyers feel pressured or cornered.

Avoid this by inviting rather than pushing.

Ask questions. Offer options. Stay consultative.

Use softeners like “Would it make sense to…” or “You might find it helpful to…”

Let buyers feel in control—while you lead the direction.

It’s a dance, not a duel.

When buyers feel agency, walls come down.

And when walls come down, doors open.