How to Sell to Analytical vs. Intuitive Thinkers

Not all buyers think alike. Some want data. Others go with their gut.

The analytical buyer asks for specifics. Proof. Case studies. They need to *understand*.

The intuitive buyer moves on instinct. They need to *feel* it's right.

Your job? Spot the type—and flex your style.

For analytics: bring numbers, logic, structured demos. For intuitives: focus on outcomes, vision, and energy.

Misread the type, and you’ll lose them. Match it, and you’ll win trust.

Great sellers don’t push one pitch. They tailor it—to the mind in front of them.