The Buyer’s Inner Dialogue—and How to Influence It

Every buyer has a voice in their head. It’s questioning, doubting, calculating.

“Is this the right choice?” “What’s the catch?” “Will this work for me?”

You may be talking to them—but you need to speak to *that* voice.

Anticipate it. Echo it. Calm it.

Use language that aligns with their thoughts. Show you understand the hesitation. Then show the path forward.

You’re not trying to override their thinking. You’re becoming part of it.

When your message matches their internal dialogue, resistance melts—and the decision feels right.