What Buyers Really Mean When They Say 'I’ll Think About It'

“I’ll think about it” often means one of three things: I don’t see the value, I’m not ready, or I don’t trust something.

It’s a polite pause—but it’s also a hidden objection.

Your job is to uncover what’s underneath.

Ask gently. “Of course—may I ask what you'd be thinking about specifically?”

Their answer will reveal the real barrier.

Don’t chase. Don’t corner. Just get curious.

Because “I’ll think about it” is never the end—it’s an invitation to re-engage the conversation.